Cameron Singe | Random Thoughts

Aligning business objectives with human behaviour

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Finally finished an idea

December 15th, 2008 by

Sorry its been a while since my first post,

But I have a good reason, i’ve been busy working on a new idea and starting a new job.  So with out further a do, i introduce golf tuts - a free online golf lesson library, I personally found learning golf to be a fairly difficult experience and there is quite a lot of content out there,  however none of it seemed to be that good.  It all seemed to be either super long or had a hidden motive like to sell their golf changing training aid.  This is the main reason for developing it, was to give people the ability to learn golf in a straight forward, to the point way.  Developing it was fairly easy and fun, I used google app engine for the backend which relies on python.  I’ve never used python before however I found it to be very easy to use and I love the purity of the language.  I guess the most interesting and challenging part is making it SEO and google friendly.

A few tips i’ve learn’t so far regarding making it search engine compliant

  • Avoid duplicate or repetitive content, i initially had information based on the category of the lesson, however I have now removed most of it.
  • Make links as human as possible, avoid the old ?=something
  • Google and yahoo take forever to index initially, best to add a temp landing page and sitemap just to get the ball rolling.
  • Wait for content before making final layout decisions.  I love to design and mocking up designs however until you write the content and see how people react its hard to really create a truly orsm experience.
  • Be patient, like those old hair ads (Sorry this might only be an Australian reference), it won’t happen overnight but it will happen

On another note one thing that I have implemented from the start is a good internal review process.  Creating reports and reminders to review content helps keep the content correct and relevant.

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